In 2018, the Danish meat producer Danish Crown Foods managed to do what many international competitors could not even begin to imitate: they expanded to the Chinese food and beverage market. But how did they manage to do that? How could a company with just 23.000 employees from a country with just 5.840.000 inhabitants enter China's giant and...

Work Culture


A new article on China's work culture and business etiquette will soon be published.